Some of the biggest brands in the world allow you to interact with their exclusive content - learning more about their products, providing your feedback, chances to test new products and the opportunity to shop their store at an awesome discount. Not everyone gets these perks, however, only experts whose passion and experience match the brand's theme and values. Brands target experts based on groups, so once you’ve joined a group that a brand is targeting, you’ll have access to that brand and its benefits.
For example: Black Diamond is a climbing brand that’s looking for experts who are members of climbing gym groups. If you join one of those groups, you'll get access to Black Diamond and its perks.