| An FTC disclosure is a prominent statement that disclaims your relationship to brands that pay you to sponsor or otherwise promote their products. Please learn more about FTC disclosures and how to disclose of them properly in any online product reviews and/or social media posts that you share for a brand's ExpertVoice product sampling campaign here. |
As more people are being paid to share their opinion about products online, the FTC wants to make it clear when those endorsements (a.k.a. opinions, reviews, and recommendations) are made after a brand creates a material connection with the influencer who is sharing that endorsement.
While the FTC has published endorsement guidelines, they can be vague. We want to help you understand just what the FTC is looking for, so we have put together this quick overview article to help make compliance as easy as possible.
As an Expert and product sampling campaign participant, it’s your responsibility to make FTC disclosures in your social media photos and product reviews, to be familiar with the FTC's Endorsement Guides, and to comply with laws against deceptive ads. Don’t rely on others to do it for you.